Imagine this: you walk into a restaurant with high expectations. The food smells amazing, the interior looks beautiful, but then you head to the restroom... and BAM, an unpleasant odor takes over all your good impressions. Sound familiar? Scents may not be the first thing we think of when it comes to customer experience, but they have more impact than you'd expect.

The invisible power of scent

Did you know that 75% of our emotions are influenced by what we smell? It's no secret that a space that smells fresh immediately leaves a positive impression. But when it comes to bad odors, the damage to the experience is quickly done. 

Scents influence our emotions and behavior in ways we don't always realize. Research even shows that smells can unconsciously guide how we perceive a place.

Some key effects of bad odors include:

• Shorter visits: Nobody likes to linger in a place that doesn't smell fresh. This can be detrimental to businesses like restaurants and stores, where a longer stay often leads to higher spending. An experiment in a restaurant revealed that customers spent on average 15% less time when the smell was unpleasant compared to a pleasant scent.

• Negative reviews: A study found that 88% of consumers said that smell influences their purchasing decisions, and bad odors often lead to negative reviews. When it comes to hygiene, negative reviews can be devastating for your business's reputation.

• Hygiene association: In a survey, 75% of consumers stated they associate unpleasant odors with a lack of cleanliness, even if the space is clean. In the hospitality industry, that's a nightmare scenario.

Odor control is more than just spraying some fragrance

Tackling odors in public spaces, especially in restrooms, is no easy task. Air fresheners or scented sticks often just mask odors, without really eliminating them. And let’s be honest, the mix of a bad smell with a strong perfume is usually anything but pleasant.

For businesses that truly want to offer a top-notch customer experience, investing in sustainable odor control is essential—not just for the customer experience, but also for a professional image.

An innovative solution

There’s a smart solution that helps your business effectively combat unpleasant odors. The PURE-D Toilet Seat is designed to tackle bad smells right at the source. No masking perfumes or chemical air fresheners, but an innovative odor-absorbing technology that purifies and freshens the air. And the best part? The system works completely automatically, with no effort required from customers or staff. With a clean and fresh scent, you not only give your customers a pleasant experience but also a reason to return!

Want to learn more about how the
PURE-D Toilet Seat can give your customers a fresher experience? Take a quick look at our
productpage.